BoryStoreTrack Solution

BoryStoreTrack Solution | Bory Unmanned Store AI Tracking Solution |

 

A retail customer behavior analytics solution that uses camera-based AI analysis to examine customer movement paths, dwell time, areas of interest, and exit flows in unmanned stores

 

BoryStoreTrack Solution is an unmanned store AI tracking solution that analyzes customer approach, movement, dwell time, areas of interest, and exit flows with AI for environments such as unmanned stores, smart shops, self-service stores, pop-up stores, showrooms, exhibition halls, and franchise locations.

 

Because unmanned stores do not have staff continuously present, it is difficult to determine when customers entered, where they stayed, which products or screens attracted their attention, and at what point they left. Conventional CCTV is often limited to reviewing footage, making it difficult to use directly for store operations improvement or marketing analysis.

 

BoryStoreTrack Solution integrates cameras, existing CCTV, edge AI devices, video analytics modules, an administrator dashboard, and POS and kiosk connectivity according to the customer’s store environment, enabling in-store customer flow to be reviewed as data.

 

Store operators can review visitor counts, dwell time by zone, customer movement paths, waiting and abandonment in front of kiosks, interest in product zones, and visit flows by time of day, then improve product placement, store layout, promotions, kiosk UI, and operating strategies based on data.

 

[Inquire About Solution Deployment][Consultation on Unmanned Store Customer Analytics][PoC Installation Inquiry][Request a Proposal]

Customer Challenges

 

It is difficult to directly observe customer behavior in unmanned stores

In unmanned stores without on-site staff, it is difficult to understand how customers actually use the store.

It is difficult to know whether a customer entered, which zones they stayed in, which products they spent time in front of, and why they left without making a purchase.

BoryStoreTrack Solution converts customer movement and dwell patterns into data through camera-based AI analysis, helping unmanned store operators understand store conditions more clearly.

 

CCTV footage alone has limitations for operational improvement

Existing CCTV can be used for incident review and security, but it has limitations for customer path analysis, dwell-time analysis, area-of-interest analysis, and store operations improvement.

BoryStoreTrack Solution analyzes CCTV or camera footage with AI, provides customer behavior data through a dashboard, and enables the results to be used for store operations and marketing decisions.

 

It is difficult to identify the zones where customers leave

When customers enter a store but leave without making a purchase, it is difficult to determine where they lost interest, whether they abandoned an order at the kiosk, or whether they left before payment.

BoryStoreTrack Solution analyzes customer approach, stopping, movement, and exit events to identify in-store drop-off zones and areas for improvement.

 

It is difficult to verify product placement and promotion effectiveness with data

In unmanned stores and pop-up stores, it is important to evaluate the effectiveness of product placement, advertising screens, promotional zones, and experience zones using data.

BoryStoreTrack Solution is built to analyze where customers stay longer, which screens or products they respond to, and how customer flow changes before and after an event.

 

Kiosk and POS data are separated from customer behavior data

Store operators can review order and payment data through the POS or kiosk, but it is difficult to know what customers did before placing an order.

BoryStoreTrack Solution integrates with BoryKiosk, EveryKiosk, POS, and store management systems to analyze customer behavior data together with order and payment data.

 

Solution Overview

BoryStoreTrack Solution is a customized solution that analyzes customer behavior in unmanned stores and smart shops with AI and enables operators to manage store flow based on data.

 

Key features include the following.

• Customer Approach Detection
• Customer movement path analysis
• Customer stopping and dwell-time analysis
• Customer exit event analysis
• Area-of-interest analysis by zone
• Dwell analysis in front of product displays
• Analyze waiting and exit behavior at kiosks
• Multi-camera customer flow analysis
• Generate customer traffic heatmaps
• Analyze visitor flows by time period
• Integrated dashboard for stores and branches
• Integrate POS and kiosk data
• Analyze responses in advertising and promotional zones
• Integration with existing CCTV and RTSP cameras
• Generate unmanned store operations reports

 

Key Features

 

1. Customer Approach, Movement, and Exit Analysis

BoryStoreTrack Solution can be configured to analyze whether a customer approached or entered the store, which direction they moved, and from which zone they exited.

Customer flow can be reviewed as data for key zones such as entrances, exits, product areas, kiosks, payment areas, and experience zones.

 

2. Dwell-Time Analysis by Zone

The system can analyze how long customers remain in specific zones.

Analyzing dwell time in front of product displays, advertising screens, kiosks, event zones, photo zones, and experience areas helps identify customer interest and the effectiveness of in-store content.

 

3. Customer Movement Path Analysis

Customer movement routes within the store can be analyzed to identify major traffic paths and bottlenecks.

By identifying frequently traveled zones, rarely visited zones, long-dwell zones, and quick-exit zones, store layout and guidance paths can be improved.

 

4. Customer Traffic Heatmap

An in-store heatmap can be created based on customer movement and dwell data.

The heatmap provides an at-a-glance view of zones where customers spend the most time and zones with relatively low interest.

 

5. Area-of-Interest Analysis

Based on areas of interest defined by the operator, the system can analyze visit counts, dwell time, approach frequency, repeat visits, and exit flows.

Product displays, new-product zones, promotion zones, event zones, advertising screens, and areas in front of kiosks can be designated as areas of interest.

 

6. Kiosk Waiting and Abandonment Analysis

The system can analyze whether customers approached a kiosk, how long they waited, whether they completed an order, and whether they abandoned the process midway.

When integrated with BoryKiosk Solution or EveryKiosk Service, customer behavior data can be analyzed together with order and payment data to improve kiosk screen design and ordering flows.

 

7. Advertising and Display Response Analysis

The system can analyze how long customers stay in front of advertising screens, digital signage, media walls, and promotional displays in the store.

Compare customer responses before and after advertising content changes and use the results to evaluate marketing effectiveness.

 

8. Multi-Camera Integrated Analysis

When a store has a complex layout or several zones must be analyzed simultaneously, the system can be built with an integrated multi-camera analysis architecture.

Camera data from entrances, product displays, kiosks, payment areas, exits, and other zones can be integrated to understand overall customer flow.

 

9. Integrated Dashboard by Branch

Franchises, unmanned store chains, and brand retailers can review customer behavior data from multiple branches on a single dashboard.

Visitor counts, dwell time, interest by zone, traffic volume by time of day, and order conversion flows can be compared across branches.

 

10. De-Identified Customer Flow Analysis

BoryStoreTrack Solution is designed primarily for de-identified customer flow analysis to improve store operations, not for identifying individual customers.

When required, the system can analyze customer behavior by object, zone, and time period without identifying individuals.

 

Available Deployment Configurations

 

Basic Deployment Configuration

• Camera or existing CCTV integration
• PC or Edge AI Device
• Video capture module
• Person detection module
• Customer movement tracking module
• Approach, stopping, and exit analysis module
• Zone configuration module
• Dwell-time analytics module
• Administrator Dashboard
• Event logging and statistics module

 

Extended Deployment Configuration

• RTSP Camera Integration
• Analysis using an RDK X5 board or edge board
• Integrated multi-camera analytics
• Customer traffic heatmaps
• Area-of-Interest Analysis
• Kiosk integration
• POS, order, and payment data integration
• Integrated dashboards by store and branch
• Advertising and promotion response analysis
• Customer flow analysis by time of day
• Unmanned store operations report
• API-based external system integration
• Cloud server deployment
• On-premises server deployment
• Franchise headquarters administrator screen
• Store-level access control

 

Application Scenarios

 

Unmanned store customer flow analysis

In unmanned convenience stores, unmanned cafés, unmanned ice cream stores, self-service stores, and similar locations, the system can analyze when customers enter, where they stay, and how they move through the store.

Operators can review store usage flows as data even without on-site staff.

 

Smart Shop Operations Improvement

Analyze customer responses at product shelves, kiosks, payment zones, and event zones to improve store operations.

By identifying zones where customers stay longer, pass through quickly, or experience congestion, operators can adjust product placement and store layout.

 

Pop-Up Store and Showroom Visitor Analytics

Visitor responses and experience flows are important for pop-up stores and showrooms.

BoryStoreTrack Solution analyzes visitor counts, dwell time by zone, responses to experience zones, interest by product, and reactions to advertising screens, helping evaluate event performance and brand experience effectiveness.

 

Kiosk order conversion analysis

The system can analyze customer approach to a kiosk, waiting, order initiation, order completion, and abandonment before payment.

Analyzing order and payment data together with customer behavior data can help improve the kiosk UI, menu placement, option-selection steps, and payment flow.

 

Advertising and promotion effectiveness analysis

The system can analyze customer dwell time in front of advertising screens, digital signage, media walls, and promotional zones in the store.

Customer responses before and after changes to advertising content or promotions can be compared to evaluate marketing effectiveness with data.

 

Integrated multi-branch franchise management

When operating multiple unmanned stores or branded stores, customer visit flows and dwell data by branch can be reviewed through an integrated dashboard.

Operating strategies can be developed by comparing traffic volume by time of day, dwell patterns by branch, and interest by zone.

 

Expected Benefits

 

Improved Visibility into Unmanned Store Operations

Customer visits, movement, dwell, and exit flows can be reviewed as data even without on-site staff.

 

Store traffic flow improvement

Store routes and product placement can be improved by analyzing frequently used paths and rarely visited zones.

 

Product and content interest analysis

Customer interest can be assessed by analyzing dwell time and approach frequency at product displays, advertising screens, and event zones.

 

Kiosk order conversion rate improvement

By analyzing waiting and abandonment flows in front of kiosks, problem points in the ordering process can be identified and the screen design and ordering process improved.

 

Marketing Effectiveness Analysis

Campaign effectiveness can be evaluated by analyzing visitor responses to pop-up stores, showrooms, advertising screens, and promotional zones.

 

AI Enhancement of Existing CCTV

Use existing CCTV not only as recording equipment but also as an AI data collection device for customer behavior analytics and store operations improvement.

 

Deployment Process

 

1. Requirements Review

The customer’s store type, analysis objectives, current camera setup, need for POS and kiosk integration, and personal data handling standards are reviewed.

 

2. Store Environment Analysis

The store layout, entrances and exits, customer movement routes, product displays, kiosk locations, camera positions, lighting, and congestion levels are analyzed.

 

3. Analysis Zone Design

Areas of interest such as entrances, exits, displays, kiosks, payment areas, advertising screens, and promotional zones are defined.

 

4. PoC Development

For selected zones or cameras, the feasibility of customer detection, movement tracking, dwell-time analysis, and dashboard display is verified.

 

5. Full Implementation

Camera integration, AI analytics modules, dashboards, heatmaps, POS and kiosk integration, and reporting functions are implemented for the store environment.

 

6. Operational Verification and Enhancement

Based on actual customer behavior data, zone settings, dwell thresholds, exit criteria, report screens, and store operating indicators are improved.

 

What BoryStoreTrack Solution Can Do

 

• Build an unmanned store customer tracking system
• Visitor count analysis
• Detect customer approach, stop, and exit events
• Analyze customer movement paths within stores
• Analyze dwell time by zone
• Generate customer traffic heatmaps
• Analyze customer interest in front of product shelves
• Analyze waiting and exit behavior at kiosks
• Analyze visitor flows by time period
• Analyze customer flows using multiple cameras
• Integrate AI analytics with existing CCTV footage
• Integrate POS and kiosk data
• Integrated dashboard for stores and branches
• Analyze responses in advertising and promotional zones
• Generate unmanned store operations reports
• Build smart shop customer behavior analytics systems
• Build a multi-branch franchise customer analytics system

 

Implementation Inquiries

BoryStoreTrack Solution can be proposed as a PoC, single-store deployment, existing CCTV integration, kiosk and POS integration, or multi-branch integrated management solution depending on the store structure, camera configuration, analysis goals, POS and kiosk integration requirements, and personal data handling standards.

 

• Inquiry About Introducing an Unmanned Store AI Tracking Solution
• Inquiry About an Unmanned Store Visitor Analytics System
• Inquiry About Customer Traffic and Dwell-Time Analytics
• Inquiry About AI Analytics Integration with Existing CCTV
• Inquiry About Kiosk and POS Data Integration
• Inquiry About Pop-Up Store Visitor Analytics
• Inquiry About Integrated Multi-Branch Franchise Management
• Inquiry About a Smart Shop Customer Behavior Analytics PoC
• Request a Proposal

 

Important Information

BoryStoreTrack Solution is an AI-based customer tracking solution for analyzing customer flow in unmanned stores and smart shops.

This solution is not intended to verify customer identities or identify individuals; its standard design direction is a de-identified customer flow analysis system for improving store operations.

 

When customer faces, video, routes, or dwell information are stored or analyzed, prior review is required regarding personal data protection laws, video information processing device operating standards, in-store notices, and customer consent methods.

Analytics performance and deployment methods may vary depending on lighting, camera placement, customer density, occlusion, store layout, and network conditions.

 

When integrating with POS, kiosk, advertising, or store management systems, the scope of deployment may vary depending on the customer's system architecture and API availability.

 

Before deployment, a preliminary review is required for the store layout, camera installation positions, analysis zones, data storage method, personal data handling standards, and dashboard configuration.

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BORY.ai Key Services Overview

Bory Co., Ltd. develops products, solutions, platforms, and services for industrial, medical, public-sector, healthcare, and barrier-free applications based on AI technologies involving speech, language, video, sensors, and data.

Below are the main representative domains currently operated or being prepared by Bory Co., Ltd. 

 

Primary Domain	Service/Brand	Description
bory.ai	BORY.ai	The official AI brand website of Bory Co., Ltd., serving as the company’s main website for the integrated presentation of its products, solutions, platforms, and services
borysense.com	BORY SENSE	An AI-powered hearing assistance platform that supports communication for people with hearing disabilities and older adults through real-time captioning, lip-reading AI, and AR glasses integration
borytalk.com	BORY TALK	A web-based conversational AI chatbot service designed for civil service inquiries, consultations, information guidance, and customer support
borykiosk.com	BORY KIOSK	A barrier-free AI kiosk service for older adults and people with disabilities, featuring voice guidance, captioning, and easy-to-use interfaces
boryservice.com	BORY SERVICE	A service portal introducing Bory’s AI services and custom-built AI offerings for industrial, public-sector, and everyday applications
borysong.com	BORY SONG	A music AI service that supports AI-powered composition, music generation, and sound content production