BorySu Platform

BorySu Platform | Bory AI Shopping Mall Operations Automation Platform

A shopping mall operations platform that automatically uploads, edits, and manages large product catalogs for channels such as Naver Smart Store using templates, while using AI to generate product descriptions, keywords, and promotional content

Platform Overview

BorySu Platform is Bory's AI-powered shopping mall operations automation platform for efficiently registering, editing, and managing large product catalogs. Operators can edit product information in a web-based administrator interface, combine shared templates with product-specific details, and publish the results to sales channels such as Smart Store through APIs or Excel uploads.

Conventional shopping mall operations require repetitive content such as shipping notices, exchange and return policies, precautions, company introductions, and packaging information to be rewritten for each product. BorySu Platform converts this shared content into templates and combines it with product-specific information such as names, prices, options, images, and detailed descriptions, enabling bulk management of hundreds or thousands of products.

AI features can also automatically generate or recommend product descriptions, search keywords, blog promotion keywords, Naver Place promotion keywords, shopping mall logos, and brand copy. This allows the platform to expand beyond a simple product registration tool into an integrated environment for store operations, content creation, search visibility, and promotional management.

Category	Details
Primary Customers	Naver Smart Store, independent online stores, Youngcart, Gmarket, wholesale and imported-goods stores, and online sellers managing large product catalogs
Core Value	Reduce the time required for bulk product registration and editing while standardizing product-detail-page quality and search-keyword operations
Core Architecture	Crawler or product DB collection → Primary DB → Error filter → Secondary DB → Template assembly → Channel-specific upload
AI Application	Product description generation, keyword recommendations, blog and Naver Place promotion keyword recommendations, and logo and brand-copy generation
Expansion Direction	Multi-store management, supplier DB integration, automatic price and option updates, advertising and promotion automation, and operations dashboards

Platform Definition

BorySu Platform is a shared platform that modularizes Bory's AI shopping mall operations technologies.

A product is a packaged offering delivered to a customer, a solution is a system built for the customer's environment, and a platform is a shared technology foundation from which multiple products and solutions can be created repeatedly.

BorySu Platform provides product data collection, product information normalization, shared-template management, product-specific detail management, bulk uploads, price and option updates, AI product-description generation, AI keyword recommendations, promotional-content recommendations, and a shopping mall operations dashboard within a single architecture.

· Large-scale product data collection and organization

· Upload management for sales channels such as Smart Store

· Separate management of shared templates and product-specific details

· Automatic product detail page assembly

· Product price, option, image, and description update management

· Automatic AI product-description generation and recommendations

· AI search-keyword recommendations

· Blog promotion keyword recommendations

· Naver Place promotion keyword recommendations

· Shopping mall logo and brand-copy generation

· Product data processing based on crawlers, databases, and error filters

· Channel-specific uploads via API and Excel

· Operations statistics and administrator dashboard

In short, BorySu Platform is Bory's shared AI shopping mall operations automation platform that collects and organizes product data, creates descriptions, assembles templates, uploads products to multiple channels, and manages search and promotion activities.

Customer Challenges

Bulk product registration and editing take too much time

When hundreds or more products are managed on Smart Store or an independent online store, operators must repeatedly enter product names, prices, options, images, detailed descriptions, shipping information, and exchange and return notices. As the catalog grows, registration and editing become operational bottlenecks.

Shared notices must be rewritten for every product

Shipping information, handled product categories, exchange, delivery and refund guidance, precautions, company introductions, titles, and packaging information apply to many products. When these are written separately for every product, updates may be missed and wording can become inconsistent.

Product-description quality varies by operator

Wholesale and imported goods, food products, household goods, and repeatedly listed products often require detail pages to be built from only limited information. AI product-description generation can turn basic information into detailed explanations, purchasing points, and guidance in a consistent tone.

Keyword operations that account for search visibility are difficult

Registering only a product name and detailed description is often insufficient to achieve adequate visibility in Naver Search, Shopping Search, Blog Search, and Naver Place Search. BorySu Platform recommends product-specific search and promotion keywords so operators can quickly establish a keyword strategy.

Supplier information and shopping mall listing information are separated

When supplier websites, wholesale databases, Excel files, independent stores, Smart Store, and Gmarket are managed separately, price, option, inventory, and description changes must be checked individually. The platform connects product data collection, error filtering, database organization, and channel-upload workflows in one process.

Different product-management methods by channel make operations complex

Naver Smart Store, Youngcart, Gmarket, and independent shopping malls use different input fields and upload methods. BorySu Platform creates a common product data structure and converts it into channel-specific upload formats, reducing the operational burden.

Platform Architecture Overview

BorySu Platform operates through the following structure, from product data collection to final shopping mall upload.

Product data collection: Collect data from supplier websites, wholesale databases, independent websites, Excel files, and direct input.
Primary DB storage: Store collected product names, prices, options, images, detailed information, countries of origin, manufacturers, warehouses, and item information.
Error filtering: Check for missing values, duplicate products, abnormal prices, incorrect image paths, option mismatches, prohibited terms, and other issues.
Secondary DB organization: Normalize product data into an upload-ready format and convert it to match channel-specific fields.
Shared-template management: Manage shared content such as shipping guidance, handled product categories, exchange and return information, precautions, company introductions, and packaging guidance.
Product-specific detail management: Enter or use AI to generate each product's unique description, images, expiration date, options, price, and selling points.
Detail-page assembly: Combine shared templates and product-specific information in a predefined order to create the final product detail page.
Channel upload: Publish products to sales channels such as Smart Store, independent shopping malls, Youngcart, and Gmarket via API or Excel upload.
Operations monitoring: Manage upload status, edit history, errors, keyword recommendations, promotional content, and product operations through a dashboard.

Core Modules

1. Product Data Collection Module

This module collects product information from supplier websites, wholesale marketplaces, independent shopping malls, Excel files, and direct administrator input. It is suitable for environments with large and frequently changing catalogs, such as imported wholesale and brokerage products.

· Supplier website crawling

· Product information collection from independent shopping malls

· Bulk registration from Excel files

· Direct product input by administrators

· Collection of product names, prices, options, images, and descriptions

· Management of origin, warehouse, manufacturer, and item information

2. Product DB and Error Filter Module

This module stores collected product data in a primary database, checks for errors before upload, and organizes validated data in a secondary database. It helps reduce missing values, duplicates, image-path errors, and option mismatches before bulk product uploads.

· Primary product DB storage

· Duplicate product checks

· Image-path error checks

· Missing price and option checks

· Prohibited-term checks for product names and detailed descriptions

· Normalization into upload-ready data

3. Shared Template Management Module

This module manages shipping notices, exchange and refund policies, company introductions, precautions, packaging guidance, and other content repeatedly applied across multiple products as shared templates.

· Template registration

· Template lookup and editing

· Shipping information template

· Handled product categories template

· Exchange, delivery, and refund information template

· Precautions and company introduction template

4. Product Detail Management Module

This module manages product-specific information and images. Because product details are managed separately from shared templates, individual product descriptions can remain unchanged when shared guidance is updated.

· Product name and product number management

· Individual product-description entry

· Product image registration

· YouTube video and image insertion

· Expiration date, weight, and specification entry

· Product option and price management

5. Automatic Detail Page Assembly Module

This module combines shared templates and product-specific details in a predefined order to create final detail pages. Changing the template order can update the detail-page structure of multiple products at once.

· Product details

· Shipping information

· Handled product categories

· Exchange, delivery, and refund policy

· Precautions

· Company introduction and closing copy

· Template display-order settings

6. Bulk Product Upload Module

This module bulk-uploads organized product information to sales channels such as Smart Store or applies bulk edits to existing listings. Depending on channel policies and API availability, it can be configured for API uploads, Excel uploads, or administrator-assisted uploads.

· Bulk Smart Store product registration

· Bulk editing of existing products

· Excel-based bulk upload

· API-based data upload

· Upload status monitoring

· Reprocessing of products that failed to upload

7. Price, Option, and Inventory Update Module

This module compares prices, options, and inventory information changed in supplier or internal databases with shopping mall product information and identifies listings that require updates.

· Price-change detection

· Option-change detection

· Display of unregistered options

· Inventory-status updates

· Price comparison for identical options

· Listing of products requiring edits

8. AI Product Description Generation Module

This module automatically generates or recommends product descriptions based on product names, categories, countries of origin, features, image descriptions, keywords, and other information.

· Product introduction copy generation

· Detail-page sentence generation

· Purchasing-point recommendations

· Enhancement of precautionary statements

· Consistent tone and manner

· Product-specific description draft generation

9. AI Shopping Mall Keyword Recommendation Module

This module recommends product-specific keywords to improve visibility in Naver Shopping and search results. The basic configuration can recommend approximately ten keywords per product.

· Product search-keyword recommendations

· Supporting keyword recommendations for product names

· Category-based keyword recommendations

· Competitor product keyword comparison

· Prohibited-term and exaggerated-expression checks

· Keyword usage-history management

10. Blog and Naver Place Promotion Keyword Recommendation Module

This module recommends keywords for promoting shopping mall products and offline stores through blogs and Naver Place. It can provide multiple blog promotion keyword candidates and configure Naver Place promotion keywords from the perspective of improving offline-store search visibility.

· Blog promotion keyword recommendations

· Relative ranking checks for promotional blog URLs by keyword

· Naver Place promotion keyword recommendations

· Display of relative Naver Place rankings

· Location- and item-based keyword configuration

· Promotional-content planning assistance

11. Shopping Mall Logo and Brand Copy Generation Module

This module uses AI to generate shopping mall logo concepts, brand copy, introductory copy, and promotional messages for each product group.

· Shopping mall logo concept generation

· Brand slogan generation

· Product-group promotional copy generation

· Shopping mall introduction copy generation

· Event copy generation

· Product detail-page title generation

12. Administrator Dashboard Module

This administrator interface shows the status of product collection, error checks, template management, product uploads, keyword recommendations, and promotional-content operations.

· Product registration status

· Upload failure status

· Price and option change status

· Template application status

· Keyword recommendation status

· Product-specific edit history

· Channel-specific operations statistics

Platform Deployment Models

Smart Store-focused type

A configuration focused on Naver Smart Store product registration, detail-page templates, keyword recommendations, and price and option edits.

Integrated multi-store type

A configuration that manages products from multiple channels, including Smart Store, independent shopping malls, Youngcart, and Gmarket, through a single administrator interface.

Wholesale and imported-product operations type

A configuration that collects product data from supplier websites, imported-goods wholesale databases, and Excel files, then converts it into shopping mall listing data.

AI content generation type

A configuration that uses AI to generate product descriptions, detail-page copy, keywords, blog promotional copy, and Naver Place promotion keywords.

API Integration Model

A configuration that integrates with the customer's existing shopping mall, ERP, inventory system, logistics system, and CRM through APIs.

Managed operations and SaaS type

A configuration that provides product uploads, templates, keywords, and promotional content for multiple sellers through a service-based platform.

Application Areas

Large-scale Naver Smart Store product operations

Applicable to online sellers who need to register or edit hundreds or more products on Smart Store. Shared templates and product-specific details can be combined to build product detail pages quickly.

Shopping mall operations for imported wholesale and brokerage products

Suitable for distributors that collect supplier, imported, or wholesale product data and register it in an independent shopping mall or Smart Store.

Food and frozen-food shopping mall operations

Suitable for product groups with many recurring notices, such as frozen-food shipping information, storage and expiration dates, exchange, delivery and refund guidance, and packaging information.

Product management for independent shopping malls and Youngcart

Product registration, detail-page management, and template management can be automated for independently operated websites and Youngcart-based shopping malls.

Blog and Naver Place-linked promotion

Blog keywords for product promotion and Naver Place keywords for offline stores can be recommended, enabling joint management of search visibility and customer-acquisition strategies.

Shopping mall operations agency business

The platform can serve as an internal operations system for agencies that handle product uploads, detail-page production, keyword recommendations, and promotional-copy generation for multiple companies.

Integrated Products, Solutions, and Platforms

BORY AI Platform

Integrates as an upper-layer foundation for AI functions such as product-description generation, keyword recommendations, logo and brand-copy generation, and promotional-copy generation.

BoryData Platform

Integrates as a data platform that stores and analyzes product databases, price and option history, upload history, keyword-recommendation results, and operations statistics.

BoryTalk Solution / EveryTalk

Can be linked with AI chatbot functions that respond to shopping mall customer inquiries, product inquiries, shipping inquiries, and quotation requests.

BoryVision Platform

Can be expanded with product-image quality checks, image classification, label and text recognition, and image-based product-information enhancement.

BoryStore / EveryService

Can be linked with the official Bory Store or the Bory AI solution showcase and expanded into a sales channel for products and services.

Expected Benefits

Reduced product registration and editing time

Reduce repetitive entry and manual uploads, and shorten the time required to operate large product catalogs through shared templates and bulk-upload functions.

Standardized Product Detail Page Quality

Manage shipping information, exchange and refund policies, precautions, company introductions, and packaging guidance as shared templates to maintain consistent detail-page quality across products.

Stronger search-visibility operations

Support product operations from a search-traffic perspective by recommending product keywords, blog promotion keywords, and Naver Place promotion keywords.

Improved utilization of supplier data

Convert product data received through crawling, Excel, direct input, and API integration into a database that can be used as a shopping mall operational asset.

Improved channel-specific operational efficiency

Unify product-registration methods for sales channels such as Smart Store, independent stores, Youngcart, and Gmarket within a single administrator structure.

AI-based operational competitiveness

Use AI to generate product descriptions, keywords, promotional copy, and logo concepts, enabling even small operations teams to manage large catalogs quickly.

Deployment Process

Requirements Review: Review the number of products operated, sales channels, product categories, upload methods, and the existing shopping mall structure.
Analyze Product Data Structure: Analyze product names, prices, options, images, detailed descriptions, shipping information, exchange and refund policies, and supplier information.
Design the Template Structure: Separate shared templates from product-specific details and design the display order.
Data Collection and Normalization Design: Define the required methods among crawler collection, Excel upload, direct input, and API integration.
AI Function Scope Definition: Define the scope of product-description generation, keyword recommendations, blog and Naver Place promotion keyword recommendations, and logo and brand-copy generation.
PoC Implementation: Validate template assembly, bulk uploads, keyword recommendations, and detail-page generation quality for selected product groups.
Platform Implementation: Build the administrator interface, databases, template management, upload module, error filter, AI modules, and API integrations.
Operational Validation and Enhancement: Improve upload errors, template quality, AI-generated copy quality, and keyword performance based on actual product-operations data.

What You Can Do with BorySu Platform

· Bulk upload products to Naver Smart Store

· Bulk editing of existing Smart Store products

· Product registration management for independent shopping malls and Youngcart

· Crawling and database conversion of supplier product information

· Automatic organization of product names, prices, options, and images

· Pre-upload validation using error filters

· Registration, lookup, editing, and ordering of shared templates

· Automatic product detail page assembly

· Bulk entry of product details

· Automatic product-description generation and recommendations

· Automatic product search-keyword recommendations

· Blog promotion keyword recommendations

· Naver Place promotion keyword recommendations

· Shopping mall logo and brand-copy generation

· Assistance with automatically applying price and option changes

· Upload-history and error-history management

· Multi-store product operations dashboard development

· Shopping mall operations agency SaaS platform development

Implementation Inquiries

BorySu Platform can be proposed as a Smart Store-focused, integrated multi-store, wholesale and imported-product operations, AI content generation, API-integrated, or SaaS configuration depending on the customer's catalog size, sales channels, product categories, existing shopping mall structure, available data, and API availability.

· Inquiry about adopting the AI shopping mall operations automation platform

· Inquiry about large-scale Naver Smart Store product uploads

· Inquiry about a Smart Store bulk product-editing system

· Inquiry about product detail-page template automation

· Inquiry about AI-powered automatic product-description generation

· Inquiry about AI product-keyword recommendations

· Inquiry about blog and Naver Place promotion keyword recommendations

· Inquiry about wholesale and imported-product DB integration

· Inquiry about Youngcart and independent shopping mall integration

· Inquiry about developing a shopping mall operations agency platform

· Request a PoC proposal

Important Information

BorySu Platform is an AI-based shopping mall operations automation platform that assists with product registration, editing, detail-page composition, keyword recommendations, and promotional-content generation.

The actual scope and implementation of automation may vary depending on each sales channel's API availability, upload policies, product registration rules, prohibited-term policies, image specifications, and category structure.

AI-generated product descriptions, keywords, promotional copy, and logo concepts should be reviewed by an operator before publication. Expressions related to food, health, medicine, finance, law, and safety require separate review to avoid exaggerated advertising, false labeling, or legal violations.

When crawling supplier product information or using data from external websites, the relevant site's terms of use, copyrights, data-use permissions, and API policies must be reviewed in advance.

Product prices, inventory, options, shipping fees, and exchange and return policies must be finally verified under the seller's responsibility. The platform is intended primarily as an operational-efficiency support system.

Related Products, Solutions, and Platforms

Related Services

· BorySu Service / Bory AI Shopping Mall Management Automation Service

· BoryStore / Bory Official Store

· EveryService / Bory AI Solutions and Products Showcase

BORY.ai Key Services Overview

Bory Co., Ltd. develops products, solutions, platforms, and services for industrial, medical, public-sector, healthcare, and barrier-free applications based on AI technologies involving speech, language, video, sensors, and data.

Below are the main representative domains currently operated or being prepared by Bory Co., Ltd.

Primary Domain	Service/Brand	Description
bory.ai	BORY.ai	The official AI brand website of Bory Co., Ltd., serving as the company’s main website for the integrated presentation of its products, solutions, platforms, and services
borysense.com	BORY SENSE	An AI-powered hearing assistance platform that supports communication for people with hearing disabilities and older adults through real-time captioning, lip-reading AI, and AR glasses integration
borytalk.com	BORY TALK	A web-based conversational AI chatbot service designed for civil service inquiries, consultations, information guidance, and customer support
borykiosk.com	BORY KIOSK	A barrier-free AI kiosk service for older adults and people with disabilities, featuring voice guidance, captioning, and easy-to-use interfaces
boryservice.com	BORY SERVICE	A service portal introducing Bory’s AI services and custom-built AI offerings for industrial, public-sector, and everyday applications
borysong.com	BORY SONG	A music AI service that supports AI-powered composition, music generation, and sound content production

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